This upliftment drives our growth as a business, ensures profitable returns to our shareholders and continued growth and development of the communities we operate in as well as contributing positively to environmental conservation. We frame this concept as shared value.
We conduct our activities through the lens of our strategy. We assist customers to create, grow and protect wealth by offering an integrated set of banking and insurance products and services delivered through our customer facing businesses.
Absa aspires to be a truly purpose-led organisation. This means making a proud and positive contribution to the world around us and putting our purpose at the heart of everything that we do.
Empowering Africa’s tomorrow, together . . . one story at a time.
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