Nairobi, Kenya — June 24, 2025 — Britam Holdings Plc has published its 2024 Sustainability Report, revealing a total procurement spend of KSh2.4 billion during the year. The report highlights Britam’s ongoing efforts to support local suppliers, promote inclusive economic participation, and embed Environmental, Social, and Governance (ESG) principles across its operations.
As part of its inclusive procurement strategy, Britam implemented targeted measures to increase access to procurement opportunities for underrepresented groups. These included a 50% reduction in prequalification fees for women- and youth-owned enterprises, and full exemptions for businesses owned by persons with disabilities (PWDs). In 2024, 21% of all prequalified suppliers were minority-owned, including ten led by persons living with disabilities.
“Embedding ESG in procurement not only enhances our value chain resilience but also drives economic empowerment for diverse suppliers,” said Tom Gitogo, Group CEO. “We remain committed to creating opportunities that align with our purpose of securing dreams while upholding accountability and transparency.”
The report also outlines significant strides in Britam’s environmental and social agenda. Through the installation of solar panels at Britam Centre, the company avoided 77.82 tonnes of carbon emissions and saved KSh2.17 million in energy costs. Additional eco-efficiency measures — such as installing electric vehicle charging stations and reverse osmosis systems at 11 branches — further reduced reliance on single-use plastics and grid-based electricity.
In advancing social impact, Britam expanded its microinsurance offerings to serve over 4 million people — primarily informal sector workers, women, and youth, providing affordable protection solutions where they are needed most. Its chronic illness care programme saw a twofold increase in coverage, leading to KSh5.2 million in healthcare savings. Through the Lea Mama initiative, Britam extended maternal and mental health support to more than 1,200 uninsured women across Kenya.
Customer satisfaction continued on a positive trajectory, with the Net Promoter Score (NPS) rising by 17% year-on-year in Kenya, reaching a score of 42. This improvement was attributed to customer-centric innovations, including AI-enabled omnichannel support tools that enhanced engagement and responsiveness.
In governance, Britam made notable progress in strengthening diversity and accountability. Female representation across the Group’s subsidiary boards reached 45%, with four boards chaired by women. ESG oversight was formally embedded into the Board Committee Terms of Reference, and 90% of employees completed anti-corruption training in 2024.
Britam also disclosed KSh4.07 billion in tax contributions, reaffirming its commitment to fiscal responsibility and national development.
“As we celebrate 60 years of serving communities across Africa, our ambition is to lead as a responsible business — one that creates long-term value for our customers, shareholders, and society,” Gitogo added. “Sustainability is not a separate agenda; it is integral to our business strategy and risk management approach.”
The Group has committed to planting 60 million trees across Africa by 2030 — a bold climate pledge that reflects Britam’s role in building environmental resilience in the face of rising ecological risks.
